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Leveraging technology and social networks the Red Cross and the telecom companies have created one of the most brilliant viral fund-raising ideas ever raising over $10 million dollars. This “call-to-action” case not only donates 100% of its profit to the Red Cross Recovery and Relief Efforts but also acts as an ongoing reminder to friends and strangers that the rebuilding of Haiti will go on long beyond the media coverage. Make this case part of your long term day-to-day communication encouraging others to give.
Everytime someone texts “HAITI” to 90999 a donation of $10 is instantly added to your monthly phone bill.
2 Comments
01.21.10 / 3:25AM
What happens if someone takes my phone and spams the hell out of 90999?
03.23.10 / 2:51AM
hi
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